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Friday, September 28, 2012
Brand Philosophy
Alpha Rose is the beginning (Alpha) of something beautiful (The basic symbol of love and beauty for most women - Rose). It all began in 2006 and the brand is continuing to blossom. The reason why a rose is also incorporated into the brand name is because not only is nature one of the inspirations, roses symbolize the beauty of a woman. It is therefore the beginning of the celebration of the strength within the beauty of a woman.
The brand is the designer's translation of her African heritage, diverse cultural experiences and inspirational powerful women of previous eras.
All the above contribute to the brand's aesthetic and ultimately its philosophy which is Contemporary, Feminine and Effortless Elegance! Welcome to the Alpha Rose Experience.
Produced in Zimbabwe since 2006,
House of Alpha Rose aims to celebrate womanhood with its contemporary,
feminine and elegant pieces. The brand focuses on producing couture,
bridal and ready to wear pieces. Each Alpha Rose piece is carefully
thought out. Much care is given to the manufacturing process from fabric
selection, pattern making to the production techniques with quality
assurance taking center stage.
All the above contribute to the brand's aesthetic and ultimately its philosophy which is Contemporary, Feminine and Effortless Elegance! Welcome to the Alpha Rose Experience.
Labels:
Alpha Rose,
Brand,
Fashion,
House of Alpha Rose,
Philosophy,
Yvonne Ndawana-Watadza,
Zimbabwe
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